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Business Feature: Fables & Feathers
Fables & Feathers Winery: A Storybook Sip in Goodview, Virginia I know what you're thinking... Goodview? That's not Floyd! While I like to feature the businesses of Floyd, I know that us locals often travel outside the county for work, for school and for...
Visibility vs Consistency
https://youtube.com/shorts/ObxWloFdFA4 Is your business visible? And are you showing up ENOUGH? Watch the video below for a story of one such businesses that misses out on a lot of business because they are simply relying on the visibility of their sign as you drive...
Business Feature: Wills Ridge Supply
A Legacy Built on Trust, Service, and Floyd Roots... your local go to for lumber and building supplies in Floyd, VA In a town like Floyd, longevity means something. Businesses don’t last for generations unless they truly serve their people — and Wills Ridge Supply has...
The question business owners should ask before spending money on marketing.
There are a few owners who may think the question is "Should I advertise and market?" But the truth is, that deep down, they all KNOW they should! What it comes down to, however, is the monetary investment and/or time investment in marketing and advertising. And so...
Should you be focused on Digital or take a chance on Television?
Look, I talk to and work with small businesses every day and have for years. Prior to working at a television station, I worked for a company who promoted SOLELY on digital online platforms highlighting independently owned restaurants. Did it work? Absolutely! It...
Business Feature: Blue Ridge Florist & Gifts
🌷 Petals of Joy on Main Street Blue Ridge Florist & Gifts has been around for many years though it's changed ownership a few times. I purchased my wedding day flowers locally... beautiful Calla Lillies that made a magnificent bouquet! And I've personally used Blue...
Business Feature: Fit Studio, Salem
Discover personalized training, small group workouts, and a community that fuels real results at Fit Studio VA in Salem.
Business Feature: Wasena City Tap Room and Grill
Not long ago, I stopped by Wasena Tap and Grill to congratulate, owner, Ted Snyder on being featured on WDBJ's Hometown Eats. While there, I wanted to get lunch and decided to try something "outside" of my usual tastes. As I looked through the menu, the Veggie Deluxe...
Why Digital-Only Strategies Are Failing (and How TV Can Save Them)
I began learning the art of building Facebook ads back in 2016, so I've had knowledge in this area for nearly 20 years. What I loved about it is that it allowed SMALL BUSINESSES to compete with the "big dogs" by marketing directly to their ideal customers by targeting...
SEO Copywriting Made Simple
Learn how to use the right words, answer customer questions, and make content easy to read so your business shows up higher in search results.
Business Feature: Papa’s Pizza, Salem, Virginia
Okay, you guys may have seen a couple of #LiveOnTheDrives where I have talked about picking up Papa's Pizza and taking it home... and if only you could SMELL the goodness! Oh My Yum! Papa’s Pizza is a cozy restaurant offering everything you love about Italian cuisine....
Business Feature: Jacksonville Trading Company
Stylish and Cozy Traditions at Jacksonville Trading Company Welcome to a Little Slice of Floyd Charm There’s a rare kind of magic when a small family business roots itself deep in the heart of a community for 65 years. Sarah Sowers and her family has done just that...
Are you growing YOUR email list?
I work with small businesses all the time. I often work with businesses that are just getting started and also with businesses who, while they've been in business for a while, they really haven't "turned up the heat" on their marketing. One of the first things I coach...
Local Business Feature: T & E Small Engine
Where Roots Run Deep—and Engines, Too Nestled right here in Floyd, Virginia, at 199 Appalachian Road, T & E Small Engine & Outdoor isn’t just a business—it’s family, tradition, and community all rolled into one. Since opening their doors in the spring of 2004...
Local Business Feature: Sport Kinetic Chiropractic
This week's featured business is located not in Floyd but in Hillsville. I visited Sport Kinetic Chiropractic earlier this year representing WFXR to find out if they would be interested in any advertising. What I found was a team dedicated to helping patients whether...
Local Business Feature: Risen Aerials
This week's Featured Business is Risen Aerials located in Riner, Virginia. I've worked with the owner, Mike Poff, for several years now as he has often done most of the videography for Replenish Festival. Whether you're capturing breathtaking landscapes, cinematic...
Local Business Feature: Wildwood Farms
This week's business feature is focused on Wildwood Farms! This year they are celebrating their 25th Anniversary! If you go just almost 5 miles south of the stoplight on 221, you'll come up on Wildwood Farms occupying about 2 acres of land on your right. Owners, Judy...
Why Fall Football Advertising Scores Big for Small Businesses
As the leaves start to turn and the air gets crisp, one thing becomes clear: football season is upon us. For small businesses, this isn't just about touchdowns and tailgates—it's a prime opportunity to get your brand in front of an engaged and loyal audience via...