Write for People and Google
Imagine you have a lemonade stand. You put up a big sign that says “Ice Cold Lemonade – Only $0.25” so people know what you’re selling. That’s what SEO copywriting does for your business online—it helps people (and Google) find you.
3 Easy Tips for SEO Copywriting:
- Use the right words (keywords): Write down what customers type into Google, like “best pizza near me” or “roof repair tips.” Use those words naturally in your content.
- Make it easy to read: Short sentences, clear headlines, and lists work great.
- Answer real questions: Think about what your customer might ask and give them the answer right there.
👉 Do this well, and your business shows up higher in search results—just like putting your lemonade stand on the busiest street corner.
Get Ready for AI Search (Generative Engine Optimization)
Search is changing fast. Tools like ChatGPT and Google’s AI overviews sometimes answer people’s questions without them even clicking a website. So, how do you stay visible?
Here’s how:
- Be the expert: Share your knowledge in detail so AI tools “trust” your content.
- Add FAQs: Short questions and answers make it easy for AI to grab your content.
- Be helpful, not fluffy: Write clear, useful content your customers would actually thank you for.
👉 Think of AI like a teacher picking the best homework answers to share with the class—you want yours to be the one chosen!
Why You Shouldn’t Ignore Bing Ads
Full disclaimer: I’m not a “Microsoft” Person. That’s right, when I bought my first computer, it was an Apple even though I’d not used one since 8th grade “Computer Math” when I was learning programming, hated it and swore off ever using computers. LOL. 😂 Now look at me go! After having used a Mac and a PC, I found I prefer the Mac due to it’s ease of “plug and play” and everything just being very intuitive. But, there are some things with Microsoft that you might need to take notice of... like Bing.
Everyone talks about Google, but Bing is like the quiet street where fewer stands are—but the customers are still thirsty.
Why Bing Ads Can Work for You:
- Cheaper clicks: Less competition than Google means lower costs.
- Great audience: Many Bing users are older, wealthier, and shop online more often.
- Built-in reach: Microsoft products (like Edge and Windows) make Bing the default search engine for millions.
👉 If you only advertise on Google, you’re missing out on a whole other crowd that’s ready to buy.
Free Marketing Ideas That Still Work
You don’t always need a big budget to grow your business. Some of the best tools are completely free!
4 Free Marketing Moves You Can Start Today:
- Google Business Profile: Keep your hours, phone number, and reviews up to date.
- Social Media Posts: Share photos, tips, and customer stories often.
- Email Newsletter: Remind past customers you’re still here with deals or updates.
- Ask for Reviews: Happy customers are usually glad to help—you just have to ask.
👉 These moves cost nothing but can bring in customers just like handing out free samples at your lemonade stand.
Try some of these tactics today and let me know how they work. Need help with any of them? I’m always a quick chat away… just email/message/call me.
Until my next business tip(s)…
