A Downtown Shop Full of Local Art, Gifts, and Appalachian Charm
If you’re exploring downtown Floyd shopping, there’s one stop on Locust Street you simply can’t miss: New Mountain Mercantile in Floyd, VA.
Right in the heart of town, this eclectic gift shop feels like a living collection of everything that makes Floyd special — creativity, craftsmanship, color, and community.
New Mountain Mercantile has been part of Floyd’s story for decades. Locals know it. Visitors stumble into it and instantly feel like they’ve discovered a hidden treasure! It’s the kind of place where every shelf has something unexpected, and every item has a story behind it.
A Gift Shop Featuring Local Art
What makes New Mountain Mercantile different from other shops is its deep connection to local art in Floyd, VA and the surrounding Blue Ridge region. This isn’t mass-produced inventory. These are Appalachian handmade gifts created by artists, makers, and craftspeople who call these mountains home.
As you wander through the store, you’ll find:
- Handmade pottery and stained glass
- Locally crafted jewelry and woodwork
- Hand-dyed clothing and unique textiles
- Natural soaps, oils, incense, and home goods
- Women’s clothing that blends comfort, color, and creativity
It’s a place where you can buy a gift and genuinely say, “This was made right here in the mountains.”

More Than Shopping on Locust Street in Floyd
Walking into New Mountain Mercantile feels less like entering a store and more like stepping into a creative gathering place. The atmosphere is warm, welcoming, and unmistakably Floyd.
Visitors often say they came in just to browse and ended up staying far longer than planned — talking with the owners, asking about the artists, and discovering pieces they didn’t even know they were looking for.
That’s the magic of this shop. It invites you to slow down.
The Perfect Stop While Exploring Downtown Floyd
Whether you’re visiting for the Floyd Country Store, live music, or a weekend getaway, New Mountain Mercantile is the perfect stop to experience the artistic heartbeat of the town.
If you’re searching for:
- a unique Floyd VA gift shop
- locally made art
- meaningful souvenirs
- or something colorful and creative for yourself
You’ll find it here.
Take a Little Piece of Floyd Home With You
New Mountain Mercantile isn’t just a store. It’s a reflection of the people, art, and mountain spirit that make Floyd unforgettable.
Next time you’re walking Locust Street, step inside. You may leave with a bag in your hand — but you’ll definitely leave with a story to tell.
You can visit New Mountain Mercantile online at https://newmountainmercantile.com, but trust me, this is a must stop in and view in person kind of place! VISIT TODAY at 114 S. Locust Street, Floyd, VA 24091 😉








