Something that WFXR can offer that no one else offers is a product called AdMessenger. It serves mobile-optimized ads that are simple (logo+text), interactive, can be expandable, and target people on their phones.
Mobile advertising spending was expected to reach $413 billion in 2024. On average, people spend around five hours a day on their smartphones. 90% of mobile time is spent in apps.
DETAILS ABOUT AD MESSENGER
AD SPECS:
- It is fixed in its placement at the bottom of the visible screen, so the ad does not move while someone scrolls through the website.
- You can customize the background and text colors.
- Messages can be 160 characters, and they continuously repeat.
INVENTORY:
- It works in both mobile web and mobile app environments.
MULTIPLE TAP ACTIONS:
- Map, coupon, website, phone call, email, download, social, calendar event, video, or tap to expand.
- Get Even More Engagement with Tap-To-Expand, a fullscreen expanded page for your AdMessenger ad for even more interactions!
TARGETING:
- Location Targeting: Geofence a specific address, competitor location, or latitude/longitude coordinate in real time. Geofences range in size from 200 meters up to one mile.
- Geotarget by national, regional, state, DMA, zip code, city, or less than one mile radius around an address.
- Conquest competitor locations, spread hyper-local awareness, saturate any possible location subset.
- Event Targeting: Serve impressions during an event or collect device IDs and then serve campaign impressions to attendees once the event ends.
- Audience Targeting: Utilize demographic and lifestyle data, contextual targeting, keywords, behavioral and industry specific audiences.
- Retargeting: Retarget devices that have visited a web page, or that have visited a physical location.
LANGUAGE:
- Multiple language texts can be entered to correspond to the user’s phone settings.
REALTIME AND DYNAMIC:
- Text can be changed at any time during a campaign for new product offers, sales, events, etc.
- Messaging can be scheduled for certain times of the day (differing messages for breakfast , lunch, dinner, late night, etc.)
- Option to trigger specific messaging based on weather conditions!
DETECTED DROP-IN OPTION:
- Monitor your brick-and-mortar location while running an AdMessenger campaign! Using Detected Drop-Ins , track the users who saw your ad and then visited your location.
AD MESSENGER WEATHER TARGETING
How Does it Work? The platform receives the user’s geolocation data when the AdMessage is loaded on their device. The system checks the weather conditions for that location and if there is a message targeted for that weather type. If a relevant message is found for that weather type, it will be displayed to the user; if not, the default message will be shown.
The currently supported weather types are:
- Snow
- Rain
- Clouds (scattered, overcast, not clear skies)
- Sun
- Atmospheric (smoke, smog, volcanic ash, tornado)
- Default – Everything else (a weather condition that does not match one of the other targeted weather types)
OTHER DETAILS…
- Ad Messenger performs on average 2x better than standard mobile banners.
- Our advanced reporting options provide you with insight into every campaign’s performance with hourly and daily impression delivery, operating system delivery, heat maps, and more!
- Tap-to-Expand delivers expanded reporting options that include total expands, dwell time, taps on buttons and more!
- $12 CPM ($18 with Tap-to-Expand) – this means it is priced per 1000 impressions… therefore 1,000 impressions would be $12 and if you wanted to “tap-to-expand” to show a map, then it would be $18 for 1,000 impressions. In general, I usually recommend a minimum of 30k-50k impressions. As with most marketing, the more you put in, the more you results you get out.
WHO IS THIS PRODUCT PERFECT FOR?
- Small businesses with a special offer who want to target people near their location. For example:
- Restaurants
- Grocery Stores
- Carnivals
