How a Small Floyd Roastery Became a National Model for Doing Business the Right Way
In a town with one stoplight and a whole lot of heart, it takes something special to become a true Floyd staple.
Red Rooster Coffee is one of those rare businesses that didn’t just grow in Floyd — it grew with Floyd.
Tucked just off the main drag, Red Rooster has been roasting coffee here since 2010, and over the years, what started as a passion for great coffee has turned into a nationally respected brand — without ever losing its small-town soul.
World-Class Coffee, Roasted Right Here in Floyd, VA
Red Rooster Coffee is known far beyond Floyd County for its carefully sourced, ethically traded, small-batch roasted coffees. From bold blends to single-origin offerings, every bag reflects intention — from the farmers they partner with to the way each roast is dialed in.
But what makes Red Rooster special isn’t just what they roast — it’s how they do business.
They’ve proven that you don’t have to be in a big city to do things at a world-class level. You just have to care deeply about your craft and the people behind it.
A Business Built on People, Not Just Product
Here’s where Red Rooster truly stands apart — and why they’ve been featured in news stories across Virginia and beyond.
Red Rooster didn’t just create jobs; they created a workplace model that puts families first.
They offer:
- Living wages
- Health benefits
- Retirement matching
- And most notably… onsite childcare for employees
Yes — in Floyd, Virginia — a coffee roastery built a licensed childcare center for its staff.
That decision didn’t come from a corporate boardroom. It came from listening to employees, understanding real-life challenges, and choosing to invest in people even when it would have been easier not to.
In a time when so many businesses talk about “family values,” Red Rooster quietly built them into the foundation.
National Recognition, Local Roots
That people-first approach hasn’t gone unnoticed.
Red Rooster Coffee has earned national recognition for its innovative workplace culture and commitment to employees, proving that small rural businesses can lead the way in how companies treat their teams.
And yet — walk through their doors and you’ll still feel it:
- Neighbors chatting
- Locals grabbing their weekly beans
- Visitors discovering Floyd one cup at a time
They didn’t outgrow Floyd.
They carried Floyd with them.
Why Red Rooster Matters to Floyd
Red Rooster Coffee represents the best of what small-town business can be:
- Deeply rooted
- Thoughtfully grown
- Community-minded
- Values-driven
They show what’s possible when a business decides success isn’t just measured in sales — but in impact.
If you’ve ever enjoyed a cup of Red Rooster coffee, you’re not just supporting a great roaster.
You’re supporting families, farmers, and a business that believes Floyd is exactly where something extraordinary can happen.
And honestly?
That’s something worth celebrating! I’m happy to feature Red Rooster Coffee! Drop by, grab a cup and let them know the Small Town Floyd Girl sent you! Oh and by the way, they’ve now included a TEA line, too! Check it out!
Also, visit them online at https://www.redroostercoffee.com/
